Week 8 diss 2 Essay Example | Topics and Well Written Essays - 250 words

Week 8 diss 2 - Essay Example Cybercrime is criminal activity which makes use of the computer and the internet. This includes the illegal downloading of music or video files, creating and distributing viruses on computers and may be as grave as stealing millions from online bank accounts (TechTerms.com, n.d.). It differs from insider trading in that it uses the computer as a target, accessory or a weapon. (Cybercitizenship.org, n.d.). If the government will not control insider trading, there is a possibility that the stock market may crash, which will have a detrimental impact on the economy of a country. Furthermore, investors might think twice before investing in the stock market; thus, investments in the stock market may be scarce, again creating a negative impact on the economy. In October 2006, Megan Meier committed suicide as a result of a cruel cyber hoax (ABCNews.com, 2007). It started when Megan befriended a cute boy, Josh Evans on the social networking site MySpace. After more than a month-long relationship, Megan received an email from Josh stating that he did not want to be friends with her anymore because she was not nice to her friends. Megan saw several electronic bulletins posted saying nasty things about her. Megan could not handle the stress and depression; thus, she hanged herself in the

Human Sexuality Book Review Essay Example | Topics and Well Written Essays - 2500 words

Human Sexuality Book Review - Essay Example s up the interesting possibility that other cultures may consider Western sexuality to be odd or abnormal, in much the same way as earlier writers on sexuality have tended to accept the Western model as normal, while sexual patterns in other cultures are viewed as strange and exotic. This book is very useful to a reader because it offers a more composite human framework of sexuality rather than a model dominated by Western thought patterns. The authors view sexuality as a primitive heritage which has evolved over the course of time, both physically and behaviorally, as a means to cope with the changes taking place in the immediate environment. The focus of this book is this on the elements that all human being share in common as one species rather than in highlighting and focusing upon the differences in sexual behavioral patterns and attitudes across different countries in the world. Such differences, even where they occur, are to be understood and appreciated and used as a means to enhance out understanding of ourselves as different yet related groups within the same species. 2. This book also goes into an indepth discussion of sexual behavior in human beings. It covers many of the important issues such as the anatomy of the male and female bodies, puberty and adolescence and the sexual changes that occur during this period, pregnancy and childbirth and as well as issues related to the nature of sexuality as it changes with ageing. The book also discussed sexual positions and how sexual foreplay and mating patterns have developed in the human race over the course of our evolution from primates. What is fresh and different about this book however is that it examines these issues from an anthropological perspective, where the cultural context is also taken into consideration rather than viewing sexual progression over the life cycle as being an isolated event. In describing the development of sexuality and especially the institution of marriage, the book

Teaching in Nursing Education discussion posts Assignment

Teaching in Nursing Education discussion posts - Assignment Example This has hampered â€Å"staff development... managers are eager to get nurses into staffing; some are reluctant to send them to classes they should have before they start working.† This has curtailed the educational development of nurses leading to a shortage of specialized nurses (who would be preceptors) as hospitals are less willing to invest in the education of nurses (National League of Nursing, 2011). Nursing is more than a course taught at a college or university, it is a practical subject that has to facilitate hands on learning using hospitals. â€Å"The increase in numbers of students entering nursing programs there has become an increased competition for acute care clinical sites† and this has limited time for practice. This problem can be addressed by requiring that each nursing teaching facility build a teaching hospital before it is certified by the state education agencies (National League for Nursing, 2005). Huang, H. (2002). â€Å"Towards constructivism for adult learners in online learning environments.† British Journal of Educational Technology, 33(1), 27-37. Retrieved from

The 18th dynasty Egypt Research Paper Example | Topics and Well Written Essays - 1250 words

The 18th dynasty Egypt - Research Paper Example He established the 18th dynasty that ruled Egypt. During the rule of Ahmose the First, Egypt reached new heights of wealth and power. The regions ruled by the Pharaohs extended to new frontiers in The South, East and West. The kings of Egypt built palaces and temples, which were melting pots for Egyptian art. Territorial expansion was a response to previous threats that Egypt had experienced. Before the 18th dynast gained power, several kingdoms had invaded Egypt and weakened the region (Gardner and Fred 34). As a result, Egyptians were not able to participate in artistic works because the economy was ruined by the invasions. As a response, the Egyptian empire stretched from Syria to the regions of the Horn of Africa. This opened up new avenues for practicing art and economic activities. The economy focused on building and arts. New kingdom art differed from the art of preceding ages. The art showed a range of the Egyptian arts style. The art form of this period suffered normal surfa ce changes because of the progress of the Pharaonic art. This occurred during a homogeneous cultural period that provided a platform for an evolutional artistic development. Some of the artistic pieces of the period include the statuette of Nefert-iti and Teti-sheri. Paintings included the tomb of Amen-em-het and the palace of Amarna (Gardner et al, 42). This paper seeks to study the art of Ahmose the First who built the only loyal pyramid in Abydos. Ahmose the First was an artist who built the pyramid of Ahmose. The pyramid was not built as a tomb, but as a cenotaph for Ahmose the First (Gardner et al, 47). This pyramid was the royal pyramid that was built in Abydos. Ahmose the First used rubble and sand with limestone casing to build the pyramid. These construction materials were used to keep the pyramid in shape. The pyramid did not have any chamber for burials. Ahmose renewed royal support for the construction of artistic and monumental buildings with the re-unification of Egypt . He devoted a huge amount of his productive output towards the worship and service of the traditional Egyptian gods and reviving numerous monumental constructions and arts (Aldred 16). Though his building program did not last for more than seven year, he managed to leave a lasting arts legacy. Work from Ahmose the First reign was made of fine materials. However, artisanship during this period does not march the artisanship of the previous kingdoms. Control over the Nubian and Delta region gave access to resources that are required for artwork. Silver and Gold came from Nubia and cedar fro Byblos (Aldred 23). Though the relationship between Crete and Egypt was not certain, some of the artwork of this dynasty had designs from Crete. For instance, the Minoan designs were found in objects from the period. Most importantly, Ahmose re-commissioned the Tura Limestone quarries that provided stones for the construction of monuments. Asiatic cattle were used to haul stones from the quarry. T he pyramid of Ahmose raises a number of questions. For instance, most of the Egyptian pyramids were constructed in Cairo. However, the pyramid of Ahmose is located in Abydos, which is further south of Egypt. In my opinion, Ahmose set out to worship and appease the Egyptian traditional gods (Aldred 27). As a result, he built the pyramid to the south in order to appease the god Osiris. It is vital to note that the pyramid was not

Psychology and Association Test Essay Example for Free

Psychology and Association Test Essay Experimental psychology is an area of psychology that utilizes scientific methods to research the mind and behavior. While students are often required to take experimental psychology courses during undergraduate and graduate school, you should really think of this subject as a methodology rather than a singular area within psychology. Many of these techniques are also used by other subfields of psychology to conduct research on everything from childhood development to social issues. Experimental psychologists work in a wide variety of settings including colleges, universities, research centers, government and private businesses. Some of these professionals may focus on teaching experimental to students, while others conduct research on cognitive processes, animal behavior, neuroscience, personality and many other subject areas. Those who work in academic settings often teach psychology courses in addition to performing research and publishing their findings in professional journals. Other experimental psychologists work with businesses to discover ways to make employees more productive or to create a safer workplace, a specialty area known as human factors psychology. Do you enjoy researching human behavior? If you have a passion for solving problems or exploring theoretical questions, you might also have a strong interest in a career as an experimental psychologist. Experimental psychologists study a huge range of topics within psychology, including both human and animal behavior. If youve ever wanted to learn more about what experimental psychologists do, this career profile can answers some of your basic questions and help you decide if you want to explore this specialty area in greater depth. An experimental psychologist is a type of psychologist who uses scientific methods to collect data and perform research. Experimental psychologists explore an immense range of psychological phenomena, ranging from learning to personality to cognitive processes. The exact type of research an experimental psychologist performs may depend on a number of factors including his or her educational background, interests and area of employment. According to the Bureau of Labor Statistics:â€Å"Experimental or research psychologists work in university and private research centers and in business, nonprofit, and governmental organizations. They study the behavior of both human beings and animals, such as rats, monkeys, and pigeons. Prominent areas of study in experimental research include motivation, thought, attention, learning and memory, sensory and perceptual processes, effects of substance abuse, and genetic and neurological factors affecting behavior. Experimental psychologists work in a wide variety of settings including colleges, universities, research centers, government and private businesses. Some of these professionals may focus on teaching experimental methods to students, while others conduct research on cognitive processes, animal behavior, neuroscience, personality and many other subject areas. Those who work in academic settings often teach psychology courses in addition to performing research and publishing their findings in professional journals. Other experimental psychologists may work with businesses to discover ways to make employees more productive or to create a safer workplace, a specialty area known as human factors psychology. Experimental psychology is an approach to psychology that treats it as one of the natural sciences, and therefore assumes that it is susceptible to the experimental method. Many experimental psychologists have gone further, and have assumed that all methods of investigation other than experimentation are suspect. In particular, experimental psychologists have been inclined to discount the case study and interview methods as they have been used in clinical and developmental psychology. Since it is a methodological rather than a substantive category, experimental psychology embraces a disparate collection of areas of study. It is usually taken to include the study of perception, cognitive psychology, comparative psychology, the experimental analysis of behavior, and some aspects of physiological psychology. Wilhelm Wundt (1832-1920) was a German physician, psychologist, physiologist and philosopher, known today as the â€Å"Father of Experimental Psychology† Some Famous Experimental Psychologists: Wilhelm Wundt later wrote the Principles of Physiological Psychology (1874), which helped establish experimental procedures in psychological research. After taking a position at the University of Liepzig, Wundt founded the first of only two experimental psychology labs in existence at that time. (Although a third lab already existed William James established a lab at Harvard, which was focused on offering teaching demonstrations rather than experimentation. G. Stanley Hall founded the first American experimental psychology lab at John Hopkins University). Wundt was associated with the theoretical perspective known as structuralism, which involves describing the structures that compose the mind. He believed that psychology was the science of conscious experience and that trained observers could accurately describe thoughts, feelings, and emotions through a process known as introspection. Psychologist Hermann Ebbinghaus was one of the first to scientifically study forgetting. In experiments where is used himself as the subject, Ebbinghaus tested his memory using three-letter nonsense syllables. He relied on such nonsense words because relying on previously known words would have made use of his existing knowledge and associations in his memory. In order to test for new information, Ebbinghaus tested his memory for periods of time ranging from 20 minutes to 31 days. He then published his findings in 1885 in Memory: A Contribution to Experimental Psychology. His results, plotted in what is known as the Ebbinghaus forgetting curve, revealed a relationship between forgetting and time. Initially, information is often lost very quickly after it is learned. Factors such as how the information was learned and how frequently it was rehearsed play a role in how quickly these memories are lost. The forgetting curve also showed that forgetting does not continue to decline until all of the information is lost. At a certain point, the amount of forgetting levels off. What exactly does this mean? It indicates that information stored in long-term memory is surprisingly stable. In the realm of mental phenomena, experiment and measurement have hitherto been chiefly limited in application to sense perception and to the time relations of mental processes. By means of the following investigations we have tried to go a step farther into the workings of the mind and to submit to an experimental and quantitative treatment the manifestations of memory. The term, memory, is to be taken here in its broadest sense, including Learning, Retention, Association and Reproduction. The principal objections which, as a matter of course, rise against the possibility of such a treatment are discussed in detail in the text and in part have been made objects of investigations. I may therefore ask those who are not already convinced a priori of the impossibility of such an attempt to postpone their decision about its practicability. Gustav Fechner did not call himself a psychologist, some important historians of psychology like Edwin G. Boring consider the experimental rising of this science in Fechner’s work (1979, p. 297). More specifically, it was Fechner’s famous intuition of October 22, 1850 that, according to Boring (quoted by Saul Rosenzweig, 1987), gave opportunity to his work as a psychophysicist (Rosenzweig also remembers that this date that serves as reference to this event, is curiously close to Boring? birthday, October 23rd). In a more concise way, if we think Fechner’s psychophysics work as the junction of a philosophical doctrine (that correlates spirit and matter as aspects of the same being), an experimental methodology (correlating the variations of stimulus and sensations perceived) and an assemblage of mathematical laws (the famous Weber-Fechner law); in addition, the last two aspects are considered especially relevant to the rising of psychology. Nevertheless, to think that the rising of a science is restricted to the establishment of experimental procedure and to a mathematical formalization, is to forget a whole field of questioning in which the instruments created by Fechner could, in the middle of the 19thcentury, overcome some obstacles and answer some questions, notably the ones made by the critic philosophy of Immanuel Kant. Ernst Weber was a German physiologist and Psychologist. He was regarded as a predecessor of experimental psychology and one of the founders of Psychophysics, the branch of psychology that studies the relations between physical stimuli and mental states. He is known chiefly for his work on investigation of subjective sensory response (sensations) to the impact of external physical stimuli: weight, temperature, and pressure. Weber experimentally determined the accuracy of tactile sensations, namely, the distance between two points on the skin, in which a person can perceive two separate touches. He discovered the two-point threshold the distance on the skin separating two pointed stimulators that is required to experience two rather than one point of stimulation.

Case Study Of Child Abuse And Neglect Social Work Essay

Case Study Of Child Abuse And Neglect Social Work Essay The following describes a case study scenario in which I am an experienced, protective services worker about to do the first home visit with a new family. It goes on to speculate what might happen, the families reactions, cultural variations and engagement tools and recommendations. While many service bureaucracies focus on a single family member as the client or patient, my site visits suggested that the needs of children in particular (and probably other family members as well) may be impossible to solve, and perhaps even to diagnose, if a programs focus is on the individual child rather than the family. In fact, programs may need to learn a great deal about the family as a whole if they are to diagnose and solve the problems of children. At the simplest level, an example is a problem for a baby that is caused by interaction between a teen mother and her own mother, the babys grandmother: [One caseworker:] Most of the grandparents will tell them, Dont hold the baby, youre going to spoil it. . . . I spend a lot of time trying to talk to grandparents. [Another caseworker:] [You] have to go back to the grandparents. These kids [the teens] all they hear is Youre stupid. I didnt do it that way. So after a while they figure, If I touch this baby, its wrong. So, Her e, momma, take it (Jones, 2004). Two examples are shown below, to illustrate more fully the way in which childrens needs are nested in a family context and intimately connected with the parents and other family members own personal well-being. The first example comes from Oklahomas Integrated Family Services (IFS) System, which serves multiproblem families: A seven-year-old boy came to the attention of a school principal because of both physical and emotional health problems. The boy had long been prone to seizures and self-destructive behavior and was just starting to threaten other children. When the principal called IFS, he found that IFS was already working with the family because the mother was on AFDC and herself had multiple problems. The IFS worker called a meeting of all of the agencies who had contact with the family to talk about the childs needs. As a result, the boy was admitted and sent to a diagnostic center for several months of testing and treatment; the mother received needed services such as mental health treatment and literacy training; and the Child Protective Services worker changed her mind about the possible outcomes for the case and concluded that the mother had the potential to be an adequate parent (Huston, 2003). In this example, the needs of the child turned out to be related to the needs of the mother and, perhaps more important for the service delivery system, part of the solution to the childs needs lay in providing services to the mother so that she could help him. According to an IFS case worker, What the child really [may] need is a mother who can cope (Herr, et al 1999). In the second example, in which meeting a childs needs again depends on an adults well-being, serving the child depends critically on the service deliverers relationship with the adult. The illustration comes from a site visitor who accompanied a case manager on a home visit: The case manager made a home visit to a young (18-year-old) mother who had suffered physical and sexual abuse as a child. During the visit, the case manager picked up and played with the young womans 8-month-old child and observed how the child responded. Then she asked the mother a specific question about her experience with the child: Did she ever feel as though she were climbing the walls and just had to get out of the house when the baby was crying? The young woman said yes, and the case manager asked what she did at such times: Was there anyone she could leave the child with so that she could go on a walk? The teen responded that either she left the baby with her friend downstairs and went for a walk, or she put the child in the crib, closed the door partway, and went into another room. The case manager seemed satisfied with these responses, and she later told the interviewer that, while she has no reason to suspect any abuse or neglect in this case, she realizes that the teen i s somewhat unstable and under great stress, so she likes to keep close watch on what is going on (Pelton, 2008). In this example, the case managers key contribution to the childs wellbeing comes through her attention to and friendship with the mother. Only the case managers strong personal relationship with the teen enabled her to keep a constant eye on the case while not being perceived by the teenager as intrusive, only the strong relationship permitted her diagnosis that the child was doing fine, and only the relationship permitted her to provide preventive services in the form of low-key advice. These links between a childs needs and the well-being of the family as a whole reinforce the conclusion that effective family service deliverers need a trusting relationship with the family and an ability to reach out across systems (Crosson, 2010; pg 12). In particular, the links between child and family well-being suggest that serving children in multiproblem families requires that the service deliverer know both child and family well and be able to reach out across the service system to help all family members. 2.) We shall now discuss the three types of preventions with examples. Many of the preventive services offered by the sites (Wolock, 1984) parenting education and support for parents ability to nurture their children-occur not through formal services but through the relationship between the family and the case manager. However, several of the sites also provide more formal services, such as support groups, classes, or workshops. For example, all three of the teen parent programs provide teen support groups that touch on parenting issues as well as other topics such as self-esteem, health and nutrition, and family planning. In addition to knowledge about parenting, these programs generally emphasize providing mothers with the warmth and support that they are seen to need in order to be warm and supportive, in turn, to their children. Some of the programs also emphasize the actual practice of new attitudes and skills in interacting with children (Herr, et al 1999). For example, in the TASA Next Step program, teen parent support groups are paired with on-s ite child care, and the sessions are planned so that mothers meet without their children for the first portion of the visit and with the children for the second. What exactly does it mean to serve children through this case management relationship? What does the relationship offer besides referral to specific, functional services like those already discussed? More generally, the family-oriented case managers in the site programs serve children by: 1 Keeping an eye on children themselves and helping families gauge how their children are doing; 2 Providing parents with support and friendship, assistance in improving important family relationships and in dealing differently with their children, and information about parenting or children; 3 Providing friendship, support, and role models for a child directly; and encouraging other service deliverers to respond more effectively to a childs needs. In several programs, case managers struggle to bring together their role in relation to a single client, such as a teen mother or a school age child, with their role in relation to the family as a whole. In these successful examples, case managers reported integrating those roles to see the child in a family context rather than advocating for one family member against another, but not all experiences were as successful. In addition, case managers operated with quite different levels of training in child development and family functioning; again, the examples illustrated in this paper show what is possible with training and, in several cases, expert backup support. 3. The following discusses the societal changes that should be made to protect children in the twenty-first century. Children who are growing up in poverty or other kinds of need are likely to come into contact with other large public agencies besides the welfare system: the public schools, community health clinics or city hospitals, and, perhaps, sadly, the states child protective services agency. What are the implications of the findings presented here for the other large public agencies that see poor children and families? To put the question slightly differently, what principles would we apply to each system if we wanted to create a coherent network of services to children? While this study was not designed to investigate other service systems in any detail, the research sites do suggest several intriguing speculations (Crosson, 2010). First, other agencies besides the welfare department can and should consider what it means to be two-generational. As the research sites and the evidence of other researchers suggest, family needs are often intertwined, whereas the services offered by many of the large systems are limited to a single family member (Jones, 2004). A number of program examples from the site visits and other sources illustrate what it means for service providers other than the welfare department to be two-generational in their focus: à ¢Ã¢â€š ¬Ã‚ ¢ The PACE program in Kentucky, with its combination of adult literacy and preschool education operates within the public schools. In addition to offering two-generational services to families that are directly enrolled in PACE, the program director sees PACE as a vehicle for changing the thinking of the public schools toward a greater inclusion of parents and other family members. Child protective services workers in several of the research sites found that working with intensive case managers helped them appreciate the demands on parents that made it difficult for the latter, in turn, to respond to the needs of the child. This insight lies behind a variety of family support and family preservation programs now being deployed as part of the child welfare services continuum in a number of states. The aim of these programs is to offer services to both parent and child to improve family functioning and enable the child to stay in the home (Wolock, 1984). Visiting nurse programs enable health care providers to see parents and children together and serve the whole family. Maternal and child health clinics with other collocated services also offer the opportunity to meet the needs of several family members. In several locations in New England, Head Start programs are planning or already operating programs jointly with education and training programs for mothers on welfare. These programs include cooperative projects with vocational high schools and with a community training agency. The ways in which welfare agencies have overcome these barriers may well offer insights to other agencies (Jones, 2004). For example, welfare agencies at the successful sites have overcome the limitations of their initial mandate by developing a clear and sustainable mission that makes dear why services to children and families are part of the welfare agencys job. In order to expand services, schools, health clinics, and child protective services agencies may similarly need to articulate connections between an initial, narrower mission and the broader, family-centered mission that they would like to achieve (Crosson, 2010). Thus, schools may conclude that they cannot teach children without a collaborative rel ationship with parents, that they cannot teach children without addressing the problems that keep them from being ready to learn, or that they cannot teach teen mothers effectively without addressing their roles as parents as well as students. Child protective services agencies may conclude that functions such as enhancing family stability and averting foster care are more effective over the long run than providing after-the-fact treatment. 4.) Discuss the key similarities and the differences between the residual effects of neglect, physical abuse, and sexual abuse. What implications does this knowledge have for future prevention, intervention and treatment efforts? While both formal and informal services at the sites are geared to preventing child abuse and neglect, program case managers sometimes find that they need to take stronger, more drastic measures to ensure a childs safety and well-being. Case managers in a number of the programs call on child protective services workers for informal consultation and help when they are worried about a family, and several said that they had made child protective referrals (hotlined a family) at least once (Pelton, 2008). The informal consultation appears to go both ways: Child protective services workers in several locations reportedly ask the site case managers to keep an eye on families which they worry about but cannot serve themselves, given their caseload of even more urgent crises. The worker must be able to cross professional boundaries to meet a wide variety of family needs. In order to serve the child, he or she must also develop a relationship with the whole family, since the childs well-being is often intimately bound up with the well-being of other family members. No agency attempting to move in a two-generational direction should expect the change to be easy (Wolock, 1984). Many of the obstacles experienced by welfare agencies apply just as forcefully to the other large service systems for poor children and families. For example, difficulties of mission plague both schools and child welfare agencies that consider reaching out to parents, just as they hamper welfare agencies that consider reaching out to children. In the school setting, teachers, administrators, and elected overseers may worry that a mission of academic excellence will be compromised by too much attention to the multiple needs that children and their families bring into the classroom. For child welfare agencies, the conflict is even more stark: In an agency whose mission is to protect children, many of whom are in urgent danger, how can it be legitimate to pay comparable attention to their parents? Similarly, each system suffers isolation from other service deliverers and lack of expertise in the multiple problems of families. Each experiences its own set of demands on workers and on the organization as a whole, demands that must be balanced against the needs of families in any successful solution.

Purpose and importance of advertising

Purpose and importance of advertising Defining Advertising is the non-personal communication of giving information usually paid for which usually persuasive in nature about products, services or ideas by identified sponsors through the various media. Now, I would like to lets take this statement apart and see what it should be. Advertising is bringing a product and service to the attention of potential and current customers. Advertising is focused on one particular product or service. Thus, an advertising plan for one product might be very different than that for another product. Advertising is typically done with signs, brochures, commercials, direct mailings or e-mail messages, personal contact, etc. The first assumption that was queried related to purchasing itself, in terms of what advertising would achieve if it was effective. This assumption was advertising achieved the conversion. In the sense of converting loyal user of the other brand to loyal users of the brand advertised. We pointed out that this pattern, although it could on occasion be found in actual purchasing sequences, was actually quite rare. It also happen in this case: I have always bought brand B, but now I have the advertising for brand A has persuaded me that it is better in fulfill my requirement under the advertisement, so in future I will buy brand A The advertisement pointed out that strengthen of the product which mean its communicating with the people. First, what is non-personal advertising? There are two basic ways to sell anything: personally and non-personally. Personal selling requires the seller and the buyer to get together. There are advantages and disadvantages to this. The first advantage is time: the seller has time to discuss in detail everything about the product. The buyer has time to ask questions, get answers, and examine evidence for or against purchase. Next, the seller can easily locate potential buyers. If you enter a store, you probably have an interest in something that store sells. Street vendors and door-to-door sellers can simply shout at possibilities, like McDonaldsretailer shop who call out, I say there, I would like to order food?, or knock at the door and start their spiel with an attention grabber. From there on they fit their message to the individual customer, taking all the time a customer is willing to give them. Disadvantages do exist. Personal selling is, naturally enough, expensive, since it is labor-intensive and deals with only one buyer at a time. Just imagine trying to sell chewing gum or guitar picks one-on-one; it would cost a dollar a stick or pick. In addition, its advantage of time is also a disadvantage. Personal selling is time-consuming. Selling a stereo or a car can take days, and major computer and airplane sales can take years. Nonetheless, although personal selling results in more rejections than sales, and can be nerve-racking, frustrating and ego destroying for the salesperson, when the salesperson is good it is more directed and successful than advertising. From the above, it appears that personal selling is much better than advertising, which is non-personal. This is true. Advertising has none of the advantages of personal selling: there is very little time in which to present the sales message, there is no way to know just who the customer is or how them is responding to the message, the message cannot be changed in mid-course to suit the customers reactions. Then why bother with advertising? Because its advantages exactly replace the disadvantages of personal selling and can emulate some of the advantages. First lets look at the latter. First, advertising has, comparatively speaking, all the time in the world. Unlike personal selling, the sales message and its presentation does not have to be created on the spot with the customer watching. It can be created in as many ways as the writer can conceive, be rewritten, tested, modified, injected with every trick and appeal known to affect consumers. (Some of the latter is the content of this book.) Second, although advertisers may not see the individual customer, nor be able to modify the sales message according to that individuals reactions at the time, it does have research about customers. The research can identify potential customers, find what message elements might influence them, and figure out how best to get that message to them. Although the research is meaningless when applied to any particular individual, it is effective when applied to large groups of customers. Third, and perhaps of most importance, advertising can be far cheaper per potential customer than personal selling. Personal selling is extremely labor-intensive, dealing with one customer at a time. Advertising deals with hundreds, thousands, or millions of customers at a time, reducing the cost per customer to mere pennies. In fact, advertising costs are determined in part using a formula to determine, not cost per potential customer, but cost per thousand potential customers. Thus, it appears that advertising is a good idea as a sales tool. For small ticket items, such as chewing gum and guitar picks, advertising is cost effective to do the entire selling job. For large ticket items, such as cars and computers, advertising can do a large part of the selling job, and personal selling is used to complete and close the sale. Advertising is non-personal, but effective. Facebook advertising method C:UsersYonGDesktopdddd.png The red arrow showing the Facebook advertisement People treat Facebook as an authentic part of their lives, so you can be sure you are connecting with real people with real interest in your products. Facebook Ads provided CM Photographic the ability to target their exact demographic 24-30 year old women whose relationship status on Facebook indicated that they were engaged. Over 12 months, CM Photographic generated nearly $40,000 in revenue directly from a $600 advertising investment on Facebook. Of the Facebook users who were directed to CM Photographic website from the ads, 60% became qualified leads and actively expressed interest in more information. http://static.ak.fbcdn.net/rsrc.php/zD/r/2xon6QBONrZ.jpg I have found [Facebook Ads] SO effective. My business wouldnt be anywhere close to where it is today if it werent for Facebook, and the ads campaign. Chris Meyer, President From the information given, Facebook Ads makes it easy and cost-effective to quickly set up and manage your campaign. G5 found success setting up a series of Facebook Ad campaigns targeted to college students at 21 campuses prior to Summer break for StorQuestself-service storage facilities. Real-time suggested bids for our auction-based system provided guidance that enabled G5 to hone ad effectiveness based on their various targeting filters (age, college level and location). The results from StorQuests Facebook ad campaign were one of their highest performing online advertising efforts: Over 50% increase in total rentals versus prior year at the same store. 10% conversion rate from visits originating from Facebook Ads. On par with Google AdWords on a cost-per-lead and cost-per-customer basis. $1.25 CPC delivered $10.25 cost-per-lead. When you have a broader presence on Facebook with Facebook Pages or Facebook Events plus ads for instance, you can turn your advertising message into a trusted referral by including content from a users friends who are already affiliated with your products. ANA took this approach by creating a Facebook Page to acquire interested users for on-going messaging opportunities and developing a compelling advertising campaign. ANA used a creative grouping of keywords to target advertising to users specifically interested in traveling and Japanese culture and developed ad creative that resonated with their audience. Average campaigns for ANA result in CTR of 8 12%. Facebook Ads resulted in a 25% CTR. Conversions resulted in positive ROI which is unique for ANA considering their product is not an impulse purchase for most people and Japan is not traditionally seen as a leisure destination. If the company is running a Facebook Ad Campaign, they can choose to target Social Actions in their campaigns. With this feature enabled, those people who fan the Page may see the Ad listed among their News Feeds. Companies can also use the Facebook messaging system to communicate with their fans. The advantages and disadvantages of Facebook advertising method Advantages of Facebook advertising method Facebook Advertising. The popularity of facebook has become the top social network while its advertising is truly a goldmine for advertiser to use it as the facebook player owned over 39 billion page views a month and 400 million active users, its really a huge traffic source for firm to advertise their goods and service ,just like the way of there is a market ,supply will occurs when there is demand. The huge profit of Facebook advertising to internet marketing specialists and online advertisers is the social networking websites massive user base. In February 2010, Facebooks is celebrate of having 400 million active users from all around the world and the figure is still growing quickly. According to figure shows that the average Facebook user spends around 55 minutes a day on this social networking website.this is a positive symptom for the firm to advertise their goods on facebook as there are higher possibilities to let user to notice their ads. Highly Targeted Online Marketing Campaigns, Facebook advertising offers social media traffic instead of using typical tradisional search traffic. The new type or searching had leads to a different demographic targeting options, along with searching by unique keyword system. Facebooks advertising platform operate in a certain area or products that are designed for a specific age range. The facebook advertising media ,makes nine different ways to target audiences which are Location, Age, Gender, Keywords , Education, Workplace, Relationship Status, Relationship, Interests, Languages. All these are important to firm as they get to know which kind of consumer they are targeting . Customer Reach 400 million customers (100 million mobile users) cannot be ignored. Yes, there are more Google searches that are being done and one could argue that Google Ad words can reach more but with usage time on social media channels continuing to soar, the customer reach for Facebook advertising is monumental and needs to be utilized. Increased Targeting Because of its ability to dissect and segment customer information, Facebook has the ability to offer increased targeting for their advertisers. If you would like to only target women, ages 25-35 with a college education who live in Glendale, California, then you can do that. Similary when someone changes status (married, single, engaged) they move into new markets, making them more attractive to target. CPM or PPC Option Most ad networks only offer one or the other. Facebook allows you to determine whether you are more focused on exposure and awareness (CPM) or focused on conversion and providing more information (PPC). You must understanding your audience first, but it is nice to know that the option is there. Successful with Local Clients With the ability to target locally very precise, companies and services that are looking for local or regional clients can reap benefits from the Facebook advertising system. Disadvantages of Facebook advertising method Low Conversion Rates for eCommerce People are using Facebook to talk with their friends and socialize and rarely are thinking about buying something when they log into their Facebook account. This creates issues when companies are focusing on click through rate and high (>2.5-5%) conversion rates. Weird, Irrevelant Ads One thing that Facebook has continued to try and crack down on is advertising campaigns that make their way into the system that are irrevelant and are, at times, off putting to users of the system. Free giveways, rewards programs and humor sites have continued to flood the system, giving the ads less relevance when the consumer is viewing them. High PPC Cost for Niche Markets Marketers and bloggers have complained that PPC costs for niche markets, that would normally provide a low cost, are similar to pricing for general terms and demographic targeting. Facebook will need to continue to optimize their pricing model to make sure niche markets like chicago wedding photographers can afford to use this engine to attract traffic to their site. Costs-per-click tend to be higher than other companies for popular niches. Not as versatile as Google, for instance, with no suggestion of keywords. You really need to know your market to make conversions. These users are not on Facebook to buy. There are there to socialize. On the other hand, when someone types in size 8, Calvin Klein, white skinny body jeans into a search engine, she wants to buy. Someone on Facebook talking about or interested in designer jeans is not necessarily interested in your ad to sell them jeans. Facebook is more private in the sense that people keep to themselves, and trust their group or clique. You have to bother people while they are doing something they enjoy, like looking at Grandmas photos or exchanging recipes with girlfriends. This is called interruption marketing and is not always seen in a positive light. FB is not a direct sales venue. You need to understand how a sales funnel works to build trust to get leads rather than sales on the spur of t he moment. Can consume resources and waste a lot of money. With Adwords, it is possible to test ads by showing two similar ads to everyone. This is apparently not effective on Facebook because you are not targeting whole countries. And many internet marketers say it is too costly to experiment. Users complain that ads are not relevant to their interests so they have no reason to even go further. Improvement for facebook advertising method IQ Tests Ads IQ tests are by far the most popular advertisement scams on Facebook. While browsing the Facebook social network, youre sure to have come across ads that display the fake IQ test results of your friends or celebrities. In a pure case of I know they arent smarter than me most Facebook users are baited into falling for the IQ test advertisement scam. These ads are made to fit well into the design of Facebook, but once clicked; this scam will redirect you to another website where all of the scamming will begin. Ironically, by clicking the link of this advertisement scam, youve already failed the real IQ test. These ads will have you answer a list of seemingly legitimate questions, but in the end, they sink their teeth in for the real scam. In order to see the results of your IQ test, youll have to sign over your first born child submit your cell phone number and will be charged as much as $20 a month. Nice going smarty pants. Dating Ads Facebook is plagued with thousands of ads with scantily clad, well endowed, and playfully slutty women that happen to be single, and by sheer coincidence live in your hometown. Dating advertisement scams usually say things like Lonely, 18 (21), and single, Im bored, half naked, and looking to get completely naked tonight or other messages that should immediately trigger your brain with a scam alert; if all the blood in your body hadnt escaped from your brain to gather in another area. These ads are nothing but dating site scams and youll be out of cash just to receive teases on another site. To publish to people who have liked your Web page, Open Graph tags must be added to the Web page. The required Open Graph tags for publishing can be found. Once added, you can publish via our interface by clicking on the admin page link to the right of the Like button.( link only visible to the admins defined via Open Graph tags on the Web page). The best pratices for publishing is we found that involving emoational topics, passinate debates, and imprortant storts event have the activity of other stories. Status updates which ask simple question or encourage a user to like the story which haven given and stories publisher in the early morning or later evening have higher engagement. Banner advertising method C:UsersYonGDesktopasdasdasdad.png The Arrow showing the banner advertising method http://www.heybannerbanner.com/client_folders/CAGERAGE/CAGERAGE1b_300x250.gif A banner ad is an image shown on a webpage for advertising purposes. Along with animation, contemporary ad banners often use simple forms of interaction as a lure, taking advantage of plug-ins such as Flash and Shockwave to create banner-based games. As you can see, advertisers came to the conclusion that banner ads were not as effective as full-page magazine ads or 30-second TV commercials. At the same time, there was an incredible glut of advertising space, thousands of sites had a million or more page impressions available per month, and companies like DoubleClick began collecting these sites into massive pools of banner-ad inventory. The economic principle of supply and demand works the same way on the Web as it does everywhere else, so the rates paid for banner advertising began to plummet. Undoubtedly you know what banner ads are; youve seen innumerable ones as youve surfed across countless websites. You may have already clicked on a number of them. Banner ads take different shapes and sizes, and many forms and styles, but they share a common goal: attracting visitors! Banner ads usually contain graphics, sometimes they are entirely text and others they use graphics and text. The main idea of a banner ad is to present an interesting idea to the surfer and have them click on it for more information, leading them to the advertisers site. Banner ads come in many sizes, the most popular, is a full banner (468 x 60), but all styles are used. Some people claim you should stay away from using full banner ads as they are already so common that most surfers avoid them. Obviously placing banners that advertise your site on other websites costs money. There are several ways of paying for this type of advertising. You may pay per click on the banner; per thousand clicks; per sales to visitors directed to you, or another form. How much banner ads work for you will depend on a variety of things? Where you place the ads, how relevant the sites hosting the ad are to your site; what your ads look like, how appealing they are; how clear they are about what you are advertising, etc. Placing the ads on sites related to yours is vitally important, i.e. people surfing for watches will probably not be interested in an ad for parachutes. Your ads should be attractive, preferably animated, clear and to the point. They should be advertising a specific product or service, not just the name of your site. People who click on the ad should be able to find the product or service in question with relative ease. Ideally, the ad should lead directly to it. The advantages and disadvantages of Banner advertising method Advantages of using Banner advertising method Get a structured and well thought out campaign advantages of hiring a banner advertising agency to conduct your campaign is the fact that your campaign will be in the hands of the professionals and therefore it will be conducted in a sensible and professional manner. This structured campaign will also lead to better results. You will also save a lot of time when you hire a company such as this. This is because you will not have to spend any time figuring out the ground work. Professionally designed banners and email marketing agencies have professionals that work on the job. Therefore you can be assured that if you outsource your campaign to them you will have banners that are professional looking and catchy promoting your products. You must remember that a banner will be of no use if it cannot grab the attention of the people on that page. Getting your banner advertisement designed by the professionals give you a clear cut advantage as the professionals know exactly what works and what doesnt. Being in the right place at the right time another very big advantage that you have when you hire an online advertising agency to help with your banner advertising is the fact that they know exactly where to place you banner to ensure that you get the desired results. Banners such as these can only be placed on websites that have content similar to what the banner is promoting. Therefore instead of you doing all the research to figure out where you banner can be placed, the agency will do it for you. That way you get to focus on other aspects of your business Low cost is the main thing. Even if the Internet ads can be displayed as very comprehensive compared to other media, it is definitely much cheaper than most. Internet Ad Packages are offered as low as $ 10.00 for a period of one month, or by a set amount of hits, depending on the advertiser you go with. Disadvantages of using banner advertising method Online banner advertising provides a method of getting click through to the advertisers site. The biggest of the online advertising disadvantages, is cost. Banner ads are also being frowned upon because it affects website speed and traffic. Like any other graphics, banner ads take time to load. This and the idea that they create clutter can discourage some visitors. Another of the online advertising disadvantages is that bigger ads catch attention. But not every advertiser can afford bigger ads and oftentimes, the banner exchanges only accept a standard ad size. Finally, some search engines never have or are no longer accepting banner ad placements, relying instead on targeted ads and paid listings. To them, the most important of the online advertising disadvantages is interference with the user experience. For example, Google, the number one search engine, offers a user-friendly interface that relies on contextual advertising. Basically, they put text ads on non-search pages that fit based on content. Using online banner images can really come in handy. Especially if you do not have your own website. You can normally just copy and paste the codes in and have your banner up and running. They are great for websites to. But there are some times when your banner may stop working. If this happens to you then here are a few troubleshooting problems that may solve the issue. The biggest reason why most online banner images stop working is because people make chances to the codes they were given. They chance where the banner links to or rewrite what is in the alt section. Doing this can get your banner codes deleted from their service without warning. This will leave you will a image with a small red x in the middle. You must not chance the code at all to keep the image working. A simple solution to this is to download the image to your PC and then upload it to your web hosting service. Then you can link your ad to any place you want without fear of it being cancelled. Unfortunately some free site services do not give you this option so you will have to use the codes as they are given to you. You can always create your own link underneath the banner for people to click to if that helps. Another one of those troubleshooting problems can be quite simple. You may not have copied all of the code you were given. Just missing one character can prevent your online banner image from working. Double check to make sure that you got all of the code. Sometimes a banner can get blocked by other java scripts on your site. Your troubleshooting problems could start with you removing other codes off your site one by one to see which one is blocking it. When you find the right one you will then have to decide which one stays or goes. Since not all codes can work on the same page at the same time it will be a little bit of a challenge to find the code that your online banners image does work with. Unless you have lots of different codes it shouldnt take you long to find. It could be a easy as the banner site that you used have either went offline or experiencing technical difficulties. Check to see if they still exist and if they do contact them with your problem. There are times when you can run into issues of your online banner images working on the web from other computers but not from yours. This is one of those troubleshooting problems that can be confusing. There could be several reasons why this may occur. You may just need to update your java software to the latest version. There could be spyware that is blocking the code from coming up so scan your PC with the protection you are using and with an online service you trust. If you decide to rent the help of a professional, a freelancer or a company for the production of your site and /or advertising for your product or service, of course it costs more than if you did it yourself. For more information logon to www.tried-tested-marketing-strategies.com .While the costs can advance an initial disadvantage, the results in the long term may in fact be very beneficial if you have the right people to work with. Improvement of using banner advertising method Using banner advertising effectively and to create a banner ads isnt all that difficult, you just need to know what to do right? For those of you who dont know this marketing method: its a paid marketing method to promote your business or product by means of placing a banner advertisement on other websites. This could either be a banner exchange, or you simply pay another website to have your banner placed. It is a very powerful and effective method if you know how to design a good banner ad. Lets take a closer look. Using Banner Advertising Effectively 3 Golden Rules For Effective Banner Ads Golden rule 1. Whats the benefit for your customers? Effective banner ads will always communicate the main benefit(s) to your prospective clients. If your product makes people loose weight for instance, then its obvious to make your headline something like: Loose 10 Pounds In Just One Week! Banner ads will have to include the benefit of your product or service in the main headline. Communicating benefits to people gets your attention. Effectively implementing banner advertising generates a much higher click through rate. Golden Rule 2. Graphics are not as effective as text! When using banners for advertising, you also want the headline of the banner ad to stand out. Make the headline (thus the benefit of your product or business) in big bolded letters. I always use the Arial font for my effective banner ads. This font is easy to read from computer screens. Using banner advertising effectively means that you also need to include another 2-3 lines of text to the banner. Perhaps you can mention some extra benefits or additional info about the service, product or business. Check out the site you are going to banner advertise. Golden Rule 3. Include instructions for your prospects. Tell them what to do next!A lack of communication in banner ads will make your campaign fail. If you want to start using banner advertising effectively, a banner ad MUST include a Call-2-Action. Instruct your audience what to do. Include text that tell people what to do such as Show Me Now, Visit Us Now or Show Me The Biz. It will make the click through rate go up and so will the conversions to sales, generating more profits for you. Of course there are many more golden rules to follow for effective banner ads, but the above 3 are the most important for using banner advertising effectively. Using the method of advertising with banners and creating banner ads that are effective is just one method of marketing to advertise your business and to drive traffic to your website. Let me show you where you can see all the other 50 or so proven and powerful marketing methods, strategies tips and tricks to market virtually any product or business online. Pop-up advertising method A pop-up ad is an ad that pops up in its own window when you go to a page. It obscures the Web page that you are trying to read, so you have to close the window or move it out of the way. Pop-under ads are similar, but place themselves under the content you are trying to read and are therefore less intrusive. http://static.howstuffworks.com/gif/web-advertising-popup-ad.gif http://static.howstuffworks.com/gif/web-advertising-popup-ad2.gif A typical site with two pop-up ads that appear on top of the home page A pop-up ad is a pop-up window used for advertising. When the program is initiated by some user action, such as a mouse click or a mouse over , a window containing an offer for some product or service appears in the foreground of the visual interface. Like all pop-ups, a pop-up ad is smaller than the background interface windows that fill the user interface are called replacement interfaces and usually resembles a small browser window with only the close, minimize, and maximize options at the top. A variation on the pop-up ad, the pop-under , is a window that loads behind the Web page that youre viewing, only to appear when you leave that Web site. Pop-up and pop-under ads annoy many users because they clutter up the desktop and take time to close. However, they are much more effective than banner ads. Whereas a banner ad might get two to five clicks per 1,000 impressions, a pop-up ad might average 30 clicks. Therefore, advertisers are willing to pay more for pop-up and pop-under ads. Typically, a pop-up ad will pay the Web site four to 10 times more than a banner ad. That is why you see so many pop-up ads on the Web today. Pop-up windows come in many different shapes and sizes, typically in a scaled-down browser window with only the Close, Minimize and Maximize commands. There is a strong resentment by some Web surfers towards pop-up ads. Marketers often do not realize the ill-will generated by pop-ups because it is easier to click the close button than send an email to complain. What can often be seen is an above-average click-through rate, although some of this can come from false positives, unintentional clicks when the pop-up gets in the way of the desired target. Advertisers can get a better picture of the effectiveness of pop-up advertising by paying attention to conversion rates and return on investment (ROI). Pop-up ads are not popular with the average Web surfer, and there are several products that disable them, such as Pop-up Stopper, Pop-up Killer, and Pop-up Annihilator. One thing to look for in such a program is the ability to differentiate between user-initiated pop-up windows and others, because many other applications (such as Webcast s, for example) make use of pop-up windows. If a pop-up stopper utility cant tell the difference between a pop-up window that the user has requested and an unsought pop-up ad, the program may cause more problems for the user than it solves. The advantages and disadvantages of pop-up advertising method Advantages of using pop-up advertising method they offer the example of Web giants like Yahoo! and Google Inc. who also offer their users pop-up ads. The site owners cite this precedent as justification for using pop-up ad